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Posted on 11 April 2008

Do you often ask Why aren’t I generating customers from my website?, or maybe you wonder to yourself I’m getting tons of hits but no sales.

If this applies to you this article may interest you.

After reading a post at Web Forumz I became inspired to write this article.

The poster in general has their own web design company and their website is getting 2000+ visitors a month, yet no one is biting the bait or even enquiring about their services.

I took a look at their site and I could see the problem straight away. It wasn’t obvious to the visitor that this site offered web design services. Sure enough, the text in the content specified that, but the site itself didn’t look like that.

In fact, the first thing I noticed was an image of a woman in a bikini on the right hand side. It looked like an advert to an adult-related site, and without looking at the content closer you’d think that is what it was.

Sure, a woman in a bikini will please the majority of men searching for a woman in a bikini, but for someone who wants a professional website and is searching for a professional website, the chances are they will be put off by this and go elsewhere.

When you create a website you must project what you do in the layout rather than rely on the content. In some cases this isn’t a huge problem, but if you’re a Web Design company you need to project what you do, especially if you want customers to know they’ll be getting a high quality website.

Let’s face it, if they see your website as something that doesn’t immediately project what you do, they’ll probably think you’re going to repeat that process with their website.

Do as you would be done by.




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