NVI are a web design company that create unique web designs and offer SEO services to match.

First Impressions of the Site
One of the things I like about browsing websites is when a site has a great design and is unique you can spend a good 10 minutes in awe looking at it, kindof wishing you’d come up with a great design like that. This is the first thing that struck me when I visited this site. Their web design portfolio is also something to be proud of.

Services
NVI have a great selection of services including E-Marketing, SEO & SEM, Web Design, E-Commerce, Content Management, Web Hosting, and Branding.

E-Marketing
NVI will create an E-Marketing plan for your website that will get you on the map. They will discuss and analyze your online goals with you to know what you’re aiming for. From this they will create innovative ways to make your company stand out from your competitors. An E-Marketing plan is must-have when it comes to getting your website noticed.

SEO & SEM
SEO & SEM (Search Engine Optimisation & Search Engine Marketing) should come hand in hand with E-Marketing. A website needs good SEO implemented into it to ever be found in the search engines. NVI offer a detailed step-by-step solution which they will implement into your website to make sure your site has good rankings in all the search engines.

Web Design
If you’re a company offering Web Design you must have a great design for your site to ever pull it off – and NVI do just that. NVI analyze key elements of what you want your website to do and who the target audience are before starting on any design. When they do start creating a design they design it to keep it SEO friendly and keep in with Accessibility standards.

E-Commerce
Usually all E-Commerce websites have the same sort of look and useability, but NVI knows that a generic E-Commerce site isn’t going to generate you any sales, so they up the ante on their designs to make your E-Commerce stand out from all the rest. With this E-Commerce solution comes a Content Management System which you can use to add content to pages, and add products you wish to sell.

Web Hosting
NVI offer secure web hosting which can host from the very basic of websites to the most advanced of websites. Their web hosting uses high quality bandwidth which is both fast and reliable, and they keep a good eye on your bandwidth use so they can give you the right price for your needs.

Branding
A corporate identidy needs branding, and if you don’t have one NVI can create a fantastic range of branding for your company including a Logo, Corporate stationery, Web Banners, Brochures etc. With the best logo’s you can always remember the company name just by looking at it – and NVI can create a logo for your company that will do just that.

When people start link building they often don’t think about it correctly and end up with links on pages that won’t actually mean anything. Before you even think about adding your link to a site you should create a plan of action.

What search term are you aiming for?
This should be the first thing you ask yourself. It’s better to get 100 links with your search term in the anchor text, rather than 100 links that say “my first website”. Search engines take into account what appears in your anchor text and decides whether it’s relevant or not to what people are searching for.

The term I’ve chosen for this site is “Web Design Blog”, and at the moment it is about 80th in Google for that search term. Although it isn’t great, it would’ve been a lot lower in the results had I had all my link anchor text say “my first website”.

Decide what search term you’re aiming for and then you’re good to go.

Where should you add links?
You should try and add links to sites that are similar in niche. If your site is about Web Design there isn’t much point adding your link to a site about Fishing Tackle. It just doesn’t make sense – it doesn’t go. Search engines take into account sites that are linking to you and whether or not there is any relevance in that link. You’re far more likely to rank higher if your link is on a page about your niche.

Also a good place to go for adding links is forums. Again, make sure it’s a forum similar to your niche. When you join a forum you have an option to add a signature with every post. If you add your link to your signature, then for every post you make on that forum another link is created to your site.

Where shouldn’t you add links?
A page with a PR of 5 is usually a great thing and I wouldn’t turn down the opportunity to have a link there – but when it has 1000′s of links already there just isn’t any point. A PR5 page with a 1000′s of links is leaking page rank to every single link on that page, that’s a PR5 spread over 1000. It doesn’t mean that it’s passing a PR5 to every link, it means it’s sharing the PR5 with 1000 sites, which basically means it’s worth less than what a PR1 site would give you.

Another bad point about this is that the links on that site are about anything (adult related, fishing tackle, football) and it really isn’t beneficial to you to have your site associated with meaningless links and topics.

Any other pointers?
Make sure that when you’re adding links to other sites and forums to get your spelling correct. As I said earlier the term I’m aiming for with this site is “Web Design Blog” and if I keep pushing it it will get further in the search engines: but it won’t if I suddenly start adding links that say “Web Dsegin Blog”. Google and other search engines don’t spell check your links, nor are they capable of mind-reading what your word is supposed to say! So always make sure you double check your spelling before adding links to other sites.